Digital Marketing Strategy : B 2 B and Stakeholders Communication
نویسنده
چکیده
منابع مشابه
The Role of Virtual Space and Social Networks in Health and Fitness Industry
Background & Aims: World population growth and increasing expectations for effective treatments and a generally better quality of life are putting increasing pressure on healthcare Therefore, health care is still one of the most important social and economic challenges worldwide and requires new and more advanced solutions from science and technology (1, 2). In response to such needs, since the...
متن کاملDigitalization and Sports Sponsorship Strategy: A Review and Research Agenda
Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...
متن کاملPresenting a Digital Content Marketing Model (Case Study: Instagram Bloggers)
Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers. Research Method: This is an applied mixed research (quantitative and qualitative)...
متن کاملIn Practice Corporate Image Reinforcement in an Era of Terrorism through Integrated Marketing Communication
360 www.palgrave-journals.com/crr/ ABSTRACT Over the past decade or so, corporate image has become an essential strategy for many organizations. However, non-profit organizations have only recently adopted this strategy in order to better communicate with their stakeholders. The purpose of this case study is to trace the integrated marketing communication (IMC) strategy of the Magen David Adom ...
متن کاملReview of “Twitter and Jihad: The Communication Strategy of ISIS” edited by Monica Maggioni and Paolo Magri
Twitter and Jihad: The Communication Strategy of ISIS edited by Monica Maggioni & Paolo Magri. Milan, Italy: ISPI, 2015. 168pp., $10 (p/b), ISBN 978-88-98014-66-8
متن کامل